Congruence is an all-inclusive, genderless clothing brand focused on ethical production and sustainability. Through conscious, slow production Congruence creates a space where people feel seen, confident, and empowered.
VISUAL IDENTITY
LOGO DESIGN
VERBAL IDENTITY
PRODUCT DEV
PRODUCT DESIGN
ART DIRECTION
WEB DESIGN
SOCIAL MARKETING
Congruence's messaging was developed with inclusion in mind, creating a space where everyone feels seen, confident, and empowered. We focused on the human experience, recognizing that through our shared experiences and uniqueness, we're all The Same But Different.
Every detail of Congruence's brand identity was intentionally designed. The logo's emblem functions as an "E" while independently resembling a "C" with a squiggle, inspired by the mathematical symbol for congruence. Reflecting the concept of harmony between one’s ideal self and outward expression, the emblem serves as a reminder to align inner and outer authenticity.
We provided tailored support for product design, from pattern making to fittings, and sourced ethical, sustainable US-based small-batch manufacturers and suppliers.
We crafted brand guidelines for Congruence to reflect its inclusive mission. Central to this is the color purple, symbolizing unisex identity by blending traditional "girl" (pink) and "boy" (blue) colors. This choice emphasizes breaking barriers and embracing all identities.
